I am a believer that if you are putting your photos up online for the world to see, like on a blog, they should be watermarked. Not an obnoxious one that goes across the middle of the photo, disrupting the beauty and composition of it, but a small one that helps you retain your intellectual property rights.
Watermarks can be as easy or as complex as you want to make them. Personally I like to keep it simple and as automated as possible. I now have the ability to watermark photos not only on my computer, but also on my iPad and Windows Phone 7. That way no matter where I upload them from they are good to go.
I put my watermark usually in the lower right corner of the photo, unless there is something I don’t want to block. I like to make it a little transparent, so it doesn’t just look like words placed on top and not too big. I have decided to go with a pretty standard font for mine now, so I can create them across multiple devices, but you can pick anyone you like.
On my computer, I use Lightroom 4 as my photo manager. The watermark is added when I export the photos, either directly to Flickr or Facebook or into a local folder. The direct export to Flickr and Facebook is a new feature in Lightroom 4, which I love, because it saves me about three steps. Lightroom allows you to define several different watermark styles, so if you are managing a few brands you can change as needed.
For the iPad I have found iWatermark to be the easiest. Unfortunately it is only a watermarking program and doesn’t do any photo correction or manipulation. I haven’t found “lite” versions of photo programs that have both photo manipulation and watermarking capabilities that I like. iWatermark lets you define your style and select any photo you have saved to work with. Once I have completed the watermark I upload to Flickr using the Flickr app.
With my Windows Phone, Thumba Photo Editor, is a great app for both watermarking and photo correction/manipulation. It has lots of photo features to apply to photos or correct any issues. Once you complete the work, it is easy to add the watermark. You can predefine your standard watermark or enter new words each time. It is easy either way.
Watermarking can be as simple or complex as you want to make it. The important thing is to make it your own and mark your photos, so when others pin them or link to them you get the credit.